By David Kipkorir
Kenya, renowned for its breathtaking landscapes and diverse wildlife, is now gearing up to welcome the global floral industry as it hosts the 10th edition of the International Flower Trade Expo (IFTEX) exhibition.
Set to take place in the vibrant capital city of Nairobi, the event will provide a platform for flower industry players to connect, exhibit their products, and explore potential business opportunities.
IFTEX, widely recognized as Africa’s premier flower trade show, is scheduled to run from June 6th to 8th, 2023. The exhibition will take place at Oshwal convention centre.
The theme for this year’s IFTEX exhibition is ” Unlocking Kenya’s potential in the Floriculture Industry,” marking the event’s milestone anniversary.
Over the past ten years, IFTEX has gained significant recognition as a leading platform for floriculture in Africa, attracting industry professionals, buyers, suppliers, and exhibitors from across the globe.
The Kenyan flower industry has witnessed tremendous growth over the years, earning the country a reputation as a major player in the international floral trade. Known for its favorable climate and fertile soil, Kenya boasts a wide range of flora, making it an ideal location for flower production.
With its exceptional quality and diverse selection of flowers, Kenya has become a favored supplier to markets in Europe, the United States, and other regions worldwide. The country’s floriculture sector has played a significant role in job creation and economic development, contributing to Kenya’s overall GDP.
IFTEX serves as a significant platform for Kenyan flower growers and exporters to showcase their products and establish valuable business connections. The event facilitates networking opportunities, knowledge sharing, and the exploration of emerging trends and technologies in the floral industry.
The exhibition will feature a wide array of flowers, including roses, carnations, lilies, orchids, and other popular varieties. Visitors will have the chance to discover the latest innovations in flower production techniques, post-harvest management, packaging, and logistics.
In addition to the exhibition, IFTEX will host a series of conferences and seminars featuring renowned industry experts, who will share their insights on topics such as sustainability, market trends, and the future of floriculture.
The Kenyan government, in collaboration with various stakeholders, has made significant efforts to support the growth of the country’s flower industry. Investments in infrastructure, research, and development, as well as initiatives promoting sustainable practices, have positioned Kenya as a competitive player in the global floral market.
The IFTEX exhibition not only contributes to the growth of the Kenyan flower industry but also boosts tourism and trade in the country.
Visitors attending the event can also take advantage of the opportunity to explore Kenya’s rich cultural heritage, wildlife safaris, and other tourist attractions.
As Kenya prepares to welcome flower industry players from around the world, the 10th edition of IFTEX promises to be a momentous event. With its thriving floriculture sector, breathtaking natural beauty, and warm hospitality, Kenya continues to bloom as a global floral hub, showcasing the splendor of African flora to the world.