By David Kipkorir
Kitui Flour Mills, the parent company for wheat and maize flour brand Unga wa Dola, has announced the launch of a new edible oil brand, Dola Cooking Oil, as part of its strategy to diversify and meet consumer demands for high-quality food.
The launch of this new product in Kilifi County has created job opportunities and spurred the local economy.
According to Kitui Flour Mills Finance Director Anwar Bajber, “We are pleased to launch Dola cooking oil which demonstrates our commitment to the Kenyan market as a company rooted in Kenya for over 50 years.”
The company aims to expand downstream to meet the evolving demands of Kenyan consumers for safe, high-quality food leveraging its extensive experience and distribution network.
Bajber added, “We will continue to invest in and grow with Kenya, with a common vision of a safe, dynamic and innovative path forward in the food sector, and are keen to continue to identify and pursue opportunities to do so working with our partners and stakeholders.”
According to market intelligence firm Research and Markets, the edible oil market in Kenya is expected to progress at a CAGR of 13.37% in revenue and 4.75% in volume during the forecasting period 2023-2028, with retail sales of edible oils continuing to grow rapidly.
The growth rate in retail volume sales of edible oils will remain robust throughout the review period, aided by population growth, urbanization, and post-pandemic economic recovery.