At the age of nine, Josephine Favre uttered the words of her passionate dream: “When I grow up, I am going to feed Africa.” Interestingly, the little child was then thousands of miles away from her continent, Africa. She was tired of being bullied every day by her schoolmates because of where she came from.
The child of a diplomat from a ‘Third World’ country, living in Switzerland, she vowed in her father’s living room that she was going to erase the hunger narrative on her continent.
Born in Tanzania, Josephine’s parents had moved to Geneva, when she was eight years old. This was after her father, a lawyer, got a new diplomatic job in the United Nations.
Life in Tanzania with her father and flight attendant mother had been great and she had all the reasons to be happy and to excel in education.
“Life in Tanzania was very comfortable,” she says of her childhood. In Geneva, she was enrolled in the most prestigious schools. “As a diplomat’s daughter, I enjoyed all the privileges of interacting with children from welloff backgrounds,” she recalls.
However, like in every other school, there was a lot of bullying, especially of children from Africa and elsewhere in the Third World
“Your people are hungry because they are stupid; they can’t feed themselves,” she was constantly told. This hurt the little girl deeply.
“I knew that I had to do something. The bullying fuelled my determination to succeed,and I promised myself that I would change the situation,” she says.
Favre would visit her grandmother in Tanzania, every two years from whom she picked up some vital lessons in life. When she narrated to her how she was being bullied, the grandmother told her: “You can only fight anybody, if you are smarter than them, and so education is key.” The taunting, she narrates, “brought me closer to the continent, and gave me the ability to contribute to Africa, far from my comfort zone in Geneva, Switzerland”.
Today, Josephine is the president of the African Association for Vertical Farming (AAVF), an organisation with roots in South Africa, Nigeria and Kenya.
AAVF promotes the use of vertical farming to improve food security and provide a platform for economic empowerment, especially for youth and women through innovative food production practices.
Through vertical farming, Josephine, also a self-styled human rights activist, is determined to see that each day, fewer people in Africa go to bed hungry.
“I want to help my continent to leapfrog the problems of hunger and food insecurity,” she explains. It is a dream she hopes to realise through creating awareness and space for vertical farming. This is the practice of growing crops in vertical layers. It often incorporates controlled-environment agriculture, which boosts plant growth, and soilless farming techniques such as aquaponics, hydroponics and aeroponics.
“I realised that this technology suited Africa and that was my turning point,” she says.
Using the vertical farming technology, farmers can grow crops all-year round. Small spaces can be made to produce economic variables because farmers get more yields. The technology is climate smart.
“Anyone can use a small space productively. You don’t have to own a farm. One can farm on as little as 5 metres by 7 metres space,” she explains.
On the perception that vertical farming technology is expensive, Josephine says: “One can have a vertical oil barrel cut into three or four layers and used to plant various crops that can then feed the family and sell the surplus.”
Unlike the other continents that need sophisticated artificial lighting, she adds, Africa has enough sunlight. With climate change and other forms of pollution already affecting the continent’s soil quality, plants in a controlled environment grow using 98 per cent less water.
“We have mines and petrol polluting the soil. In vertical farming, farmers control the ecological or bio-nutrients that the plants need.”
“I hope in a year or so, maybe half of Africa or about 70 per cent of African farmers will turn to vertical farming to alleviate poverty and hunger,” she says.
The former marketer and mother of three, adds: “I am not the first to bring the technology back home. It has existed longer than I have. But I think I am the first person to talk about it and create its space, particularly in East Africa. ”
Speaking in an interview with Smart Farmer magazine, she says: “The well-being of our people starts with food. The need to listen to our farmers should be our number one quest because Africa can feed herself.”
But how did this trained marketer, who has had lucrative opportunities in the luxury industry, crafting marketing strategies for leading outfits such as Gucci, find herself in the world of agribusiness?
After finishing college, she worked in Switzerland for prestigious firms including Gucci and Swatch.
“Then one day, somebody offered me a job as the head of marketing of a vertical farm. I had no clue about vertical farming. It is like God brought back my world – that of the food industry, dealing with agriculture and technology,” she says.
After several years of hands-on experience and interaction with experts in vertical farming from Europe, Asia, America and South Africa, she sank her teeth in the technology and her appetite to change the continent’s food production increased.
“I literally learnt from the most learned vertical farmers in the world. I have met all of them, including the person who wrote about vertical farming himself.”
In September 2019, Josephine hit the road running by forming AAVF in South Africa. The organisation has since then reached out to many communities, smallholder farmers, slums, and marginalised areas, using her personal finances.
Studies show that women account for nearly half of the world’s smallholders, who produce 70 per cent of Africa’s food.
Yet, women own less than 20 per cent of land in the world. Women farmers not only toil on farms to feed and care for their families, but they also feed a bigger family; the world’s growing population.
Did you know that every time you take a fruit or vegetable, there is 43 per cent chance that it was produced by a woman?
The mindset change from being farmers to agri-prenuers is vital in the adoption of new technologies. Africa has only 18 per cent of agri-prenuers compared to Europe’s or America’s 85 per cent.